Everything we send to our clients, every extension of our business should reflect our brand. From the emails we send to the stamps we use. After a few years of using a boring old word doc, I have upgraded to a lovely menu style collection description. This little beauty is sent to the bride after she inquires on pricing and details.
If I was a bride, I would want everything I receive from my photographer to be as classy and chic as possible- wouldn't you?